Domain Names | Financial Analysis

Comparable Sales Analysis For Reason.co Domain Name Sold For $5,300

Reason.co Domain Name Sold Comparable Sales

Comparable Sales For Reason.co

Top 10 comparable sales for the domain name Reason.co are shown in the table above as queried from the NameBio database.

Reason.co is another interesting dot CO domain name sale recently reported on NameBio. The domain name Reason.co sold for $5,300 USD on 6-21-2018. Notice that Reasons.com a dot COM domain name was also reported the same day which sold for $50,001 USD. The venue for the dotCO sale was once again Sedo.

Pricing of dot CO vs dot COM

Did you notice that the purchase price of the dot CO was roughly 10% of the dot COM price? And we can also observe that the comparable two word dot COM sales from NameBio are lower than the one word dot CO sale. About half the price in this case. This pricing pattern is what I have seen repeated over the last year.

But what about use.

Reasons.com Domain Name Sold For $50,001

A search on Google for the keyword reasons returns results which include both the singular and plural form of the word: reason, reasons. Synonyms, definitions, and around the top 10 SERP listing we find the Reason.com website. Reason.com appears to be a political magazine website.

The new owner of Reasons.com seems to be a company based out of France (whois blocked) and the domain name is parked, currently not in use.

Reason.co Domain Name Sold For $5,300

Reason.co appears to be owned by a company based out of the UK. They also own a comparable dot UK domain name, both of which are in use.

  • Reason.co
  • WithReason.co.uk

This is an important observation and another reason why I like the dot CO tld. It is visually appealing to pair the .CO as a global site for those currently using a .CO.UK country code extension, for example.

It is visually appealing to pair the .CO as a global site for those currently using a .CO.UK country code extension.

But let's not forget that both American and European companies are using dotCO. Not just those using it at the second level. DotCO has been popular with tech related products and services for some time.

The next generation of business owners appear to be reaching for the single word instead of two or three. A second or third word in a domain name can have the negative impact of limiting their product or service offerings down the road.

If you notice this pattern repeating with other .CO domain name sales, please contact me and share your analysis.

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