Pay Per Click Advertising (PPC)

Pay Per Click AdvertisingPay Per Click or PPC is an advertising model developed by the major search engines under the names: Google Adwords, Yahoo Search and MSN Adcenter. While other Pay Per Click advertising networks, search engines, and content advertising services do exist, I consult only for the big three Google, Yahoo and MSN. Most internet marketing consultants will agree that Google, Yahoo and MSN offer the best return on PPC investment, and that anyone new to internet marketing should be familiar with these three before expanding pay per click advertising reach. Please visit my internet marketing services web page for current pricing information, or submit a request for additional information.

Pay per click advertisers bid on keywords they believe will drive quality customers to their web site. For example, if your web site sells "blue suede shoes" at rock bottom prices, you may wish to bid on the keyword phrase "cheap blue suede shoes." Search engines such as Google, Yahoo and MSN will then show your pay per click advertising to people on search results web pages, and as an option, along side related web site content. You might have seen such pay per click advertising along side your latest search results while searching on Google, Live (MSN) or Yahoo.

My PPC services use the following techniques to increase web site leads and sales:

  • Identify keywords that target customers for your products or services.
  • Create text and image ads relevant to the identified keywords.
  • Modify or create unique and targeted landing pages for your web site.
  • Apply optimization techniques to help reduce pay per click bid costs.
  • Account set up, management, and alternative arrangements available.

Pay per click advertising goals vary by web site and industry. As your Internet Marketing Consultant I will help you identify profitable PPC goals. Once identified, PPC service fees are negotiated to help meet the identified goals. My internet marketing services focus on achieving positive returns on your advertising spend. Pricing for my pay per click, search engine optimization, and web design services are displayed on my Services web page, accessible from the top navigation menu. Submit the free evaluation form to request additional information and to set up a free phone call, web cam and/or desktop sharing consultation session.

My PPC techniques work very well in highly competitive markets. Of course, if your web site is in a niche market, then that's all the more fun! Affiliate marketing Publishers will also benefit from my pay per click advertising experience. Affiliate program Advertisers, please recommend me to your affiliates. My pay per click advertising partners and I will be glad to help them out.

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John Napoletano

John Napoletano, Internet Marketing Consultant

PPC, SEO, and web design tips!

Pay per click advertising, search engine optimization, and web site design tips appear frequently on my Blog. If you already own a web site and need reasonably priced internet marketing services, call or email today for a free consultation.

Internet Marketing Consultant