Google Adwords can help drive traffic, increase leads, and increase web site sales using it’s popular pay per click advertising program. While industry results may vary, Google Adwords reports that Telecom products and services are a hit online. Consumers turn to search engines like Google to compare prices of Telecom services, to learn more about an advertised or word of mouth service, and often purchase or subscribe to telecom services online.

Google Adwords Telecom metrics report defines Telecom products and services as Wireless, Land Line, VoIP and Broadband. Their survey of Telecom consumers concluded that 55% of users started with a search engine while first researching phone, internet or wireless services. Also, almost 2 in 3 users of the survey are planning to purchase a Telecom service online in the next 6 months. Google estimates that 71% of the searchers used Google, versus Yahoo 49%, and MSN 29%. If you are in the Telecom biz, a Google Adwords pay per click advertising account is for you. Contact us if you need help launching your Google Adwords campaign or would like to hear about our other internet marketing services.

- John Napoletano